Whether you’re starting your Vivid Vision from scratch or you’ve taken a crack at it on your own… I highly recommend you hire Vision Driven. to help you take it across the finish line. They have helped me do 4 different Vivid Visions… and every time, I’m impressed with their ability to make the Vivid Vision pop off the page and really stand out.
Author of Vivid Vision, Founder of COO Alliance
A Vivid Vision is a document developed by Cameron Herold, who wrote Vivid Vision: A Remarkable Tool For Aligning Your Business Around a Shared Vision of the Future. It creates a clear and detailed overview of what a business will look like, feel like, and act like in three years as if it’s already happened. It brings the future into the present, so you can clarify your company’s vision, communicate it effectively, and build momentum after you align your team with an exciting future to push towards.
Vision Driven (Formally Conscious Copy & Co.) began to partner with Cameron in 2016 to help entrepreneur’s create their Vivid Vision document. Fast forward, and we’ve helped over 550+ companies and counting!
The most powerful recruiting tool: Put your Vivid Vision document on your job postings and simply say, “Read this before applying”. This will immediately set you apart from all your competitors.
Get the right people in the right seats: The Vivid Vision is the most powerful tool to get your internal team aligned on where the company is headed and where they see themselves in the equation so they get and stay motivated.
Show up as a confident leader: As the Founder or CEO, you are the one everyone is looking to for vision. You need to be crystal clear of where you are headed so you can lead your team with confidence. The Vivid Vision communicates what is in your mind, on paper.
Clarity when scaling up: Have confidence that the entire company is aligned on the vision before pivots and/or rapid growth so you grow with a solid foundation.
Get customers, vendors, and key partners on board: When you let your key customers, partners, and vendors know where you are headed, they naturally want to support you in getting there.
Whether we’re helping you clarify your business Vivid Vision, personal Vivid Vision, or both – we’ll provide you the right questions to begin yourself around your 3-year vision. You’ll get on-demand trainings to help you remove the blocks standing in your way of deeper clarity and how to stretch your mind into new possibilities.
One of our highly skilled Vision Facilitators will guide you through our unique Vivid Vision Method™ to support alignment and clarity on where the company is headed covering 12+ areas of the business. We’ll dive deeper into what you want your company to look, feel & sound like as if you’ve already achieved it. We’ll help sort your ideas so you can simply show up and share.
One of our trained Vivid Vision copywriters writes your Vivid Vision and helps ensure the words really pop off the page. We make sure the vision is clear, powerful, and exciting, so your team, clients, partners, etc. are motivated to help you make it happen.
After the copy is complete, we help breathe life into your vision with a beautiful, on-brand design, putting powerful images to the words for your personalized Vivid Vision.
First, we’ll celebrate the completion of your custom 5-7 Vivid Vision document!! It will get the emotions racing with excitement when you, your team, your customers, and your vendors read it. Next, we’ll also show you best practices for rolling out your Vivid Vision in your organization plus how you can infuse it into your company culture.
Not Ready To Have Us Write & Design Your Vivid Vision For You?
Check Out Our Group Options And Programs To Help You
Build Your Vision Driven Life And Company…
This is a 6-week online journey and course in which you’ll walk away with your 3-year Vivid Vision created for this next chapter of your business and life and the “counterintuitive” approach to make it a reality, faster.
This is a 3-day live, in-person retreat where you’ll gather with other entrepreneurs and gain clarity on your next big vision for your business and life so you can make it a reality faster.
Imagine how focused your team will be when they have a clear picture of what they’re aiming for, and where they fit into the big picture. A massive15-year study published in the Harvard Business Review even revealed that the first condition for a high-performance team was a clear and compelling vision. But the reality is that most leaders don’t know how to communicate it, and Cameron Herold said it best in his book Vivid Vision:
“It might be crystal clear to you… But everyone else is blind and deaf when it comes to stuff in your head. No one else in your organization knows with any certainty what it is you want to build. At best, they guess”.
Don’t leave them guessing.
The first step in the Vivid Vision creation process. With our Vivid Vision Mind Map you can get started quickly by following the same template we guide our clients through when helping them to clarify their vision.
Everything you need to get started on your Vivid Vision journey, all in one place, including PDF resource guides, templates to follow, mistakes to avoid, and what to do if you get stuck.
The 6 key ingredients any business owner or CEO needs in order to clarify and communicate a compelling vision that inspires you, and those you need to align with where you’re headed, to push towards the same goal.
The Founder/CEO is the one responsible for creating the vision. We do NOT recommend anyone else be involved in the creation process. The only time that more than one person will actually write the Vivid Vision is in the case of co-owners or the rare case of co-CEOs. In this case, we recommend that each of the three owners go offsite and complete their mind maps for each section of the business separately. Then they can come back and share their notes with each other, pulling all of their top independent rough ideas together and merging them into one rough document. After significant discussion and maybe even debate, they’ll end up with a rough draft that they all agree on fully.
You don’t want, and you don’t need a board of advisors, leadership team members, or employees crafting the Vivid Vision for the company. It just waters things down. AFTER your vision is created, the leadership team and employees get to figure out ‘how’ to make it come true. At the end of the day, as the Founder/CEO, you’re the one who is left with the business, whether or not it comes to fruition so it’s important that your vision is something YOU really love and not being diluted by others.
From start to finish, the average Vivid Vision takes between 4 ~ 12 weeks, depending on the package.
Nobody can implement your vision like you can. If your competitors are so focused on your vision, then they’re going to get distracted from their own business.
Don’t worry about your competitors looking at your Vivid Vision. Elon Musk talks about his vision for Tesla all the time… nobody can touch his vision because it’s his.
Your first step is to print out your Vivid Vision Mind Map, which you can download for free here. Next, go to a space outside of your office, preferably in nature or somewhere that’s very visually appealing. This will help your creativity and innovation to be released. Make bulleted notes of what you can envision each different area of your company looking like three years from now… as if it’s already happened. From there, hire a Vivid Vision expert copywriter to help you turn your bullets into clear, concise, powerful words that POP off the page.
When you sign up for a partial or full Vivid Vision, our Vivid Visioneers will interview you (the Founder or CEO) on your three-year vision during your Expander Session. We’ll dig deep to help you get crystal clear about what you want each area of your company to look, feel, and sound like—but we’ll talk about it as if you’ve already achieved it. We’ll help you sort your thoughts so you can simply show up and share.
Plan a meeting to get together with your team. Make sure that you print off a copy for every single person. Read it out loud.
Get each one of your team members to circle the parts that get them really excited. If some of your team members don’t circle anything, or they don’t believe in it, let them know that now is the time to quit.
Your Vivid Vision needs to be polarizing. You need to make sure that you’re bringing the right people on in order to execute your vision.
You should be reading it at least once a quarter with your team, shareholders, and clients.
As for yourself, you should be reviewing it at least once a month. A powerful way to implement this is to create an audio recording of it, and then listen to it at least once a week to constantly remind yourself of what you’re working towards.
Absolutely. You can check out examples HERE or you can book a complimentary Vivid Vision Consult, and one of our team members will share with you more examples on the call.
